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Design
Objective |
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To provide a roadmap for marketing team to develop the marketing strategy to meet today's challenges in the market place. |
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Target
Audience |
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New marketing managers and marketing team members that need to develop and implement the marketing plan. |
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Key
Benefits: |
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Learn the framework and key concepts of a marketing strategy. |
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Learn how to develop an effective marketing plan |
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Learn how to avoid the pitfalls as a marketer |
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Got a roadmap to start managing the marketing process. |
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Applications: |
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Marketing planning for start up |
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Strategic review to make directional changes |
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Managing the change necessary to adapt to market changes |
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Got a balance view to collaborate with different functions.
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