Design For

Business owners and Business Unit Leaders that need to bring the Business forward.

What Outcome You Will Get

1.         Winning Business Strategy workbook.

2.         Step by step facilitation and guidance.

3.       First draft of your own business plan with balance business and life

1.               

Course Dates and Timing

11/21-22/2000 (Tue & Wed), 9:00a.m. – 5:00p.m.

Training Methods

Presentation, discussion, case studies, hands-on exercises

Facilitator

Day 1: Set A Winning Strategic Direction

1.         Introduction

-         Overview

-         Concerns and expectations

2.         Build To Last – Your Grand Strategy

-         Build yourself

-         Build your family

-         Build your business

3.         Changes In The Market

-         Internet marketing

-         Customer Mindshare

-         New business modules

4.         Emerging Business Patterns Around Us

-         Profit migration

-         Market convergence

-         Collapse of middle

5.         Case In Point – Adm@Rt

6.         Breakthrough Strategies

-         Solution brand

-         Flexible price

-         Value bundling

-         Add value to transactions

7.         Case In Point – Café De Coral

8.         Are We In The Right Business

-         What’s our business? The ABC

-         Market analysis

-         What’s our relative position?

-         Our unique strategic position

9.         Review Key Learning And Evaluate

-         Key learning points

-         Areas to improve

Day 2: Develop Your Winning Business Plan

1.      Your Marketing Plan

-         Restate your ABC: Audience, Benefit & Compelling Reason

-         Your product and service, what’s so special?

-         Your distribution channel, how they add value?

-         Your pricing strategy, make or break?

-         Your promotion and market communication, nobody will buy if they don’t hear you

2.      Design And Develop Your Value Proposition

-         Build your capabilities

-         Your key success factors

-         Make it a rapid development project

3.      People Matter: Make Or Break

-         Do you really need partners? Pros and Cons.

-         How to select your management team

-         How will you operate?

-         Who will you recruit and what will they do?

4.      Money Matter: Numbers To Watch

-         Revenue, cost and profit.

-         Critical review on our numbers

-         Financial reporting

5.      Critical Risks And Problems

-         Anticipate the unexpected and prepare

6.      Overall Schedule Of Key Events

-         Put key actions on calendar

7.      Put It All Together.

Innovative Marketing Strategy / Enhancing Financial Performance / Home